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Cater Excellence Customer Experience on a Multi-Building Property

In this on-demand webinar, we identify and correct inefficiencies present in the medical center’s shuttle system to provide the best ridership experience for users. Our goal was to have a wait time for any shuttle at any stop of 15 minutes or less. Using industrial engineering’s operation research optimization methodology, we aimed to achieve the stated goal by eliminating bottlenecks and maximizing route sequences.


  • Learn how this center used optimization methodology to be within the 15-minute wait time goal.
  • Understand how they modeled the shuttle system with the Traveling Salesman Problem (TSP).
  • Learn how they tested a heuristic algorithm to efficiently solve the problem.


George Richardson, CAPP, is the manager for Transportation and Parking Services at the University of Florida Health. Prior, he worked for SP+ in New Orleans, La. In addition, he has 10 years’ experience with parking and transportation services in university systems.

Roque Perez-Velez, PE, CSSBB, MEng, is Project Manager at UF Health, where he previously worked as coordinator of management engineering services, operational effectiveness, and director of management engineering consulting services. He is also adjunct faculty of the Industrial and Systems Engineering Department at the University of Florida. He is a Professional Engineer (PE) and Certified Six Sigma Black Belt (CSSBB). He holds bachelor’s and master’s degrees in industrial engineering.

Member Price: $25