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That’s Not What I Meant - Addressing Email & Text Misunderstandings


In a world dominated by electronic communication, our message becomes dependent on written words alone. The tone, pitch, modulation, and tempo of our voice can be lost in digital translation. Are your emails and texts being misinterpreted? In this session, we will review seven practical steps intended to help you send the message you intend.


Matt Penney, CAPP, is the Director of Parking and Transportation Services for Baylor University in Waco, Texas. He has been in the parking and transportation industry for the past 16 years. Prior to Baylor, he served as a General Manager and Vice President of Longview Transit, in Longview Texas for the managing company McDonald Transit. Penney also worked for the Texas Department of Transportation (TXDOT) as a public transportation funding specialist and as the Director of Service Development for Waco Transit, the public transportation provider for the City of Waco. Matt has a bachelor’s and master’s degree from Stephen F. Austin State University.

These frontline trainings are provided free of charge to all IPMI members, and are generously supported by our Frontline Fundamentals Sponsor, Flowbird.

Non-Member Price: $35
Member Price: $0