Sarah Becherer

Sarah started in parking in 2017 leading B2B marketing at SpotHero. She joined the Ocra team in 2020 as a consultant, executing its rebrand, and then full time in 2022. She brings 16+ years of experience in demand generation and brand awareness for high-growth B2B tech companies. She leads all marketing initiatives that increase footprint and fuel pipeline for Ocra. She is on the Women In Parking Advisory Committee and is one of the founders of The Parketing Collective – the industry's first community for unparalleled parking marketers.