Best Practices in Convergence of Ungated Ops & Payments

Level: Foundational course

Description:

This is a one-hour webinar style course that demonstrates how other industries like hotels, events, and airlines, mobile and electronic payments are identifying new consumer interaction and communication issues that must be addressed and how the parking and mobility industry can learn from their efforts. Many years ago, the parking industry worked to ensure consumers understood the price of parking by showing total fees due on signs at the facility entrance.  These same standards, and a whole host of newly relevant concepts, now must be applied to these new “digital windows” so the consumer is not mis lead or feels deceived by pricing.

In this Course, you will learn how to:

• Recognize the key concepts and potential problems that exist in the modern parking operation around inconsistency between the physical and digital realm we now operate in.
• Illustrate the criticality to operations regarding how on-site signage needs to be congruent with the information provided and parking operations to consumers via all digital channels in use on-site.
• Explore how the acceleration of digital tools highlights the gaps between expectations for clear and concise information on site versus that provided on a phone app or website.
• Highlight how offering a customer service channel or hotline to address complaints and provide interpersonal explanations can significantly enhance compliance and customer satisfaction.

Course Credits: 1 Certification Point

Time to complete: About 1 hour (Self-paced: Stop and start, to return to where you left off at any time. Course available for 12 months from date of purchase.)

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Questions? Need assistance? Contact professionaldevelopment@parking-mobility.org.