Lia Reyes

Lia Reyes is the Chief of Innovator of LVR International, a consulting firm specializing in urban design, parking and mobility planning, operations, facility design, and transportation technology. With a career spanning more than four decades, she has advised airports, municipalities, universities, healthcare campuses, commercial developments, and mixed-use projects throughout the United States and internationally.

Her expertise includes parking and mobility planning, parking facility programming and design, operational assessments, Parking Access and Revenue Control Systems (PARCS), automated parking technologies, curbside management, multimodal transportation, pedestrian and bicycle accessibility, shuttle operations, and strategic parking management. Lia also provides guidance on technology procurement, revenue optimization, operational audits, and long-range mobility planning.

As a Certified Parksmart Advisor, Lia consults projects to achieve Parksmart certifications, helping organizations integrate sustainable design principles, sustainable technology and signage planning, and innovative mobility solutions into new and existing facilities. She has extensive parking operations hands-on experience with unique expertise integrating parking planning and design solution, offering intensive and comprehensive parking audits. Her work focuses on improving master planning, parking facility design maximizing operational efficiency, enhancing the customer experience, and creating resilient, future-ready transportation systems.

An accomplished speaker and industry author, Lia regularly shares practical insights and best practices on parking, mobility, sustainability, and emerging technologies, helping organizations adapt to the evolving transportation landscape.