David Sparks
CMO
Space Genius
Professional Bio
David J. Sparks
David Sparks has senior level experience is in the areas of strategic planning, new product development and digital and traditional multi-channel marketing.
David is the founder and General Manager of Target Rich Solutions, a strategic and business development consultancy, serving clients such as AAA, Alamo/National, Goodyear, Pepsi, Frito Lay, Wal-Mart, eBay, ATT, Assurant Solutions, AMWAY, Verizon and Starwood Hotels.
David also served as the Chief Marketing Officer of Internet start-up RedRoller.com. He developed strategy, positioning and marketing plans for this comparative overnight shipping site, which was sold to Uship.com. David has provided senior level leadership to a dozen high tech start-ups. Most recently David was the CMO at Advantage Rent a Car headquartered in Ft Lauderdale, FL. and Space Genius Software in Tampa, FL.
As Budget Rent a Car’s Senior Vice President for Worldwide Marketing, Sales/Reservations, and credit card operations he led a team of over 1100 professionals. His leadership in marketing and corporate strategic planning helped the firm to set reservation records that significantly increased market share and revenue in North and South America, Europe and Asia.
David has deep experience with all aspects of commercial web development, digital marketing, ecommerce and content development. He has assisted Clorox, Nestle, Office Depot, Alamo/National Rent a Car, Assurant Solutions and others, in building internal and external Internet/Mobile applications and Ecommerce capability. He helped launch start-ups such as networkprogrammers.com, digitaldoctor.com, websitepros.com and healthstring.com.
A double Northwestern University graduate, David earned his BA from the College of Arts and Sciences and his MBA from the Kellogg Graduate School of Management.
13327 W Montana Pl Lakewood , CO, 80228; (c) 312 933 7683
https://www.linkedin.com/in/david-sparks-4976312/
WWW.targetrichsolutions.com
David Sparks has senior level experience is in the areas of strategic planning, new product development and digital and traditional multi-channel marketing.
David is the founder and General Manager of Target Rich Solutions, a strategic and business development consultancy, serving clients such as AAA, Alamo/National, Goodyear, Pepsi, Frito Lay, Wal-Mart, eBay, ATT, Assurant Solutions, AMWAY, Verizon and Starwood Hotels.
David also served as the Chief Marketing Officer of Internet start-up RedRoller.com. He developed strategy, positioning and marketing plans for this comparative overnight shipping site, which was sold to Uship.com. David has provided senior level leadership to a dozen high tech start-ups. Most recently David was the CMO at Advantage Rent a Car headquartered in Ft Lauderdale, FL. and Space Genius Software in Tampa, FL.
As Budget Rent a Car’s Senior Vice President for Worldwide Marketing, Sales/Reservations, and credit card operations he led a team of over 1100 professionals. His leadership in marketing and corporate strategic planning helped the firm to set reservation records that significantly increased market share and revenue in North and South America, Europe and Asia.
David has deep experience with all aspects of commercial web development, digital marketing, ecommerce and content development. He has assisted Clorox, Nestle, Office Depot, Alamo/National Rent a Car, Assurant Solutions and others, in building internal and external Internet/Mobile applications and Ecommerce capability. He helped launch start-ups such as networkprogrammers.com, digitaldoctor.com, websitepros.com and healthstring.com.
A double Northwestern University graduate, David earned his BA from the College of Arts and Sciences and his MBA from the Kellogg Graduate School of Management.
13327 W Montana Pl Lakewood , CO, 80228; (c) 312 933 7683
https://www.linkedin.com/in/david-sparks-4976312/
WWW.targetrichsolutions.com
Division/Department
Marketing/Sales
Products & Services
Automated Parking Systems
IPMI Thought Leaders
Planning, Management & Operations, Technology, Marketing/Business Development