Redefining Campus Mobility: Exploring Industry Trends

Session Description:

We’re witnessing a major shift in how colleges and universities approach campus mobility. As travel behaviors evolve, parking demand changes, and institutions face increasing pressure to do more with limited resources, many campuses are rethinking the role of traditional fixed-route transportation.

In this session, we’ll explore the broader industry trends driving the adoption of on-demand tech in campus transportation and its role in creating flexible, resilient transportation networks. By examining real-world shuttle replacement initiatives as a benchmark for this evolution, we will explore why and how campuses are reimagining fluid, rider-centric transit ecosystems.

Learning Objectives:

Attendees of this webinar will be able to:

1. Consider how evolving travel behaviors, campus parking policies, and institutional priorities are reshaping mobility at colleges and universities.
2. Evaluate opportunities for integrating on-demand mobility with existing campus transportation services to improve operational efficiency, expand service coverage, and better align resources with rider demand.
3. Apply lessons learned from college and university campuses around the country to assess strategies for improving the campus experience, enhancing student safety, and increasing the flexibility of campus transportation programs.

Presenter:

Candice Holden Senior Account Executive Uber Candice Holden is a Senior Account Executive on Uber for Business’ Higher Education Partnerships team, where she focuses on strengthening Uber’s university partnerships across North America. She is passionate about enhancing the campus experience for students, faculty, and staff by developing tailored transportation programs that address the unique mobility needs of university communities.  Prior to joining Uber, Candice spent much of her career building and growing campus partnerships through roles at MTVU, Paramount Global/ViacomCBS’s former college network.  Outside of work, Candice enjoys spending time with her family and working out.