What the World Cup Taught Us About Fan Experience, and What It Means for Events at Your City or Campus

Having trouble registering for this event? Please email perkins@parking-mobility.org with your full name and organization, and we will register you. 

Free registration open to all parking owners and operators, including airports, academic organizations, cities and municipalities, universities, healthcare organizations, transit agencies, and commercial operators, as well as consultant members.

The 2026 World Cup brought fans from more than 100 countries to host cities across the US, Canada, and Mexico, creating one of the largest coordinated arrival challenges the parking industry has ever seen. JustPark powered event parking for every 100+ matches, backed by 15+ years of running peak-day operations at venues across North America. The lessons apply to anyone running high-demand parking operations, including cities and campuses.

Join us for a session that walks through what worked, what we would have done differently, and how the same plays apply to graduation, move-in day, downtown festivals, and other events that put your parking operation under pressure. We'll cover:

• What fan communications looked like when parking was treated as part of the guest journey, not a separate transaction
• Where we left demand on the table, and why selling parking where fans buy their tickets is the single biggest opportunity for mega-event planners
• How 15 years of event parking data informed staffing, pricing, and gate flow decisions during matches
• Which of these plays translate directly to your city's Fourth of July, your campus's homecoming weekend, or any peak-demand day on your calendar

Presenters Coming Soon!