Applying Game Day Best Practices to Campus-Wide Events
FREE LEARNING LAB! Presented by JustPark
Universities have perfected game day parking. Years of planning, staffing models, pricing strategy, and traffic coordination have turned Saturdays into well-orchestrated operations.
But what happens when campuses host large-scale events outside of athletics — such as commencement ceremonies, concerts, or major campus celebrations?
In this panel discussion, university parking leaders will explore how institutions can apply the same proven strategies used for football game day to other high-demand events. From staffing and communication plans to pricing structures and traffic flow management, we’ll discuss how best practices can be scaled and adapted across the academic calendar.
Join us to learn how campuses are extending their game day expertise to create smoother operations, better experiences, and stronger revenue outcomes for all large-scale events.
Presenters:
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Drew Lee, VP, Strategic Partnerships, JustPark Drew Lee is Vice President of Partnerships at JustPark, where he has spent over five years partnering with universities and major venues across North America to streamline parking operations, improve the event-day experience, and unlock new revenue opportunities. |
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Brett Litteral, Director of Operations, CampusPark, The Ohio State University Brett Litteral is Director of Operations at CampusParc at The Ohio State University, where she oversees parking operations for one of the country's largest and most complex university campuses. With over a decade of experience across SP+, LAZ Parking, and Propark Mobility, Brett brings deep expertise in facility management, large-scale event operations, and team leadership to every challenge on campus. |
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Brian Riggs, Parking & Traffic Program Manager, University of Notre Dame Brian Riggs is Parking and Traffic Program Manager at the University of Notre Dame, where he has spent nearly two decades managing event operations for one of college football's most iconic campuses. With 18 years of event traffic coordination experience and a decade in leadership, Brian brings a ground-up perspective on scaling parking operations across every type of large-scale university event. |
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