Thinking Outside the Lines: How HONK and UC Davis Are Redefining Campus Parking

Join us for a live interview where Kacey Siskind, SVP of Account Management at HONK, sits down with Linda Braak, Director of Customer Care & Planning at UC Davis, to discuss what UC Davis has learned since redefining its permit parking program and why working with HONK has made a difference.

Key themes:

• Enabling seamless campus access with Single Sign-On (SSO)
• Increasing digital wallet adoption by 80% (Apple Pay & Google Pay)
• Building an event-ready operation that scales with demand 
• Onboarding strategy and transition plan that made rollout smooth for staff and drivers

Live interview + Q&A. Register to save your spot. 

Presenters: 

Linda Braak, PTMP, Director of Customer Care & Planning, UC Davis

Linda is an accomplished Business Relations professional, recognized for her strong business acumen, work ethic, and results-driven approach. With extensive experience in Enterprise Sales, she has successfully delivered end-to-end solutions spanning hardware, software, Software-as-a-Service (SaaS), Platform- and Infrastructure-as-a-Service (PaaS/IaaS), and Professional Services.

Known for building trusted relationships that drive customer satisfaction, Linda excels in strategic deal structuring and contract negotiation. Formally trained in solution and consultative selling, she brings a creative problem-solving mindset to competitive selling environments, often turning challenges into new business opportunities.

With exceptional communication and interpersonal skills, and a passion for overcoming obstacles, Linda continues to help organizations achieve their goals while driving meaningful business outcomes.

Kacey Siskind, SVP Accounts, HONK

Kacey Siskind is a founding member of HONK and serves as Senior Vice President of Account Management. She leads HONK’s account management team with a focus on building strong, long-term partnerships and driving continued growth across the United States, Canada, and emerging markets. Kacey works closely with municipalities, colleges and universities, private operators, and real estate owners to maximize the value of their parking programs, uncover new revenue opportunities, and ensure lasting success with HONK’s solutions. She is also an active member of the Women In Parking Advisory Council, championing leadership and innovation within the parking and mobility industry.

Outside of work, you’ll often find Kacey fitting in a ride on her Peloton, discovering new restaurants, traveling to new destinations — or spending time in her happy place, New York City.