2025 Leadership Summit
Register now at the early-bird rate for best pricing!
Join the leaders of parking, mobility, and transportation for two days of learning, networking, and career development. Take your seat among the brightest minds our industry has to offer and learn with the best.
IPMI Leadership Summits provide the parking, mobility, and transportation community with the skills they need to become effective and well-rounded leaders. These targeted, specifically crafted events offer high-level leadership content to educate and inspire your organization’s leaders to face our industry’s biggest challenges. Limited to 200 executive/senior-level attendees, Leadership Summits are designed for parking, transportation, and mobility trailblazers. It will deliver carefully curated, actionable content from the most cutting-edge educators.
Attendees will connect with parking, transportation, and mobility professionals from universities, airports, parking authorities, cities and municipalities, commercial operators, and technology/service providers nationwide, creating unparalleled peer-to-peer learning and networking opportunities.
Attending leaders will learn from high-level speakers who come from both inside and outside of our industry. This well-rounded approach will cultivate parking- and mobility-specific learning, coupled with general best-practice business and operations training.
Through education sessions, an “Ask the Experts” resource opportunity, professional networking, and some time for fun and games, the 2025 Leadership Summit will expand the capacity of our industry leaders, allowing them to perform in the dynamic leadership roles your organization needs to succeed.
Seats are limited; register now to reserve your place!
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Our Sponsors
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Registration Options
Registration Options
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Credits | Price |
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Early Bird Registration - IPMI Members
Registration Ends 12/11/24 at 11:59 PM EST
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5.00 (Certification Point) | $499.00 |
Tuesday, February 18, 2025
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5:00 - 6:30 p.m. | |
Welcome Reception This reception will kick off the Leadership Summit. Open to all Leadership Summit attendees and featuring complimentary beer, wine, and soft drinks, this is the perfect time to get acquainted with the other attendees and meet the IPMI Board of Directors. |
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Wednesday, February 19, 2025
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7:00 - 8:00 a.m. |
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Yoga on the Beach |
9:00 - 10:00 a.m. |
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Opening Keynote: Crisis! Are you Ready? Presenter: Anthony Huey Session Description: Don’t let 30 years of hard work get destroyed in 30 seconds. Somewhere within every organization, a crisis is waiting to happen. Maybe tomorrow, maybe next year, or even in five years. You can’t be sure what the crisis will be or when it will strike, but you can be sure that a crisis will put your organization’s hard-earned image and reputation up for grabs. The old adage perception is reality has never been truer than in today’s superficial, hyper-critical, and social media-driven world. This timely and highly entertaining keynote offers actionable keys to swaying internal and external perception during a negative event. Objectives:
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10:15 - 11:15 a.m. | |
Avoiding a Flat Tire: Preventing Burnout and Financial Strain within Your Parking & Mobility Team Presenter: Lazetta Rainey Braxton, MBA, CFP® Session Description: Just like a sudden flat tire can disrupt a road trip, burnout and financial strain can stall your team's progress and derail your organization's success. This interactive session equips leaders with the tools and knowledge to proactively prevent these roadblocks. We'll delve into the causes and consequences of burnout and financial stress within the fast-paced parking and mobility industry. Leaders will gain valuable insights into identifying early warning signs in their team members, such as decreased productivity, withdrawal, or emotional outbursts. The session will then explore a toolbox of resources to promote mental and financial well-being among your team. Leaders will learn practical strategies to create open communication channels, delve into employee benefits options, and offer solutions that prioritize wellness. By building a culture of support and understanding, you can empower your team to navigate challenges and reach their full potential. Objectives:
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10:15 - 11:15 a.m. |
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Public Private Partnerships in Parking Panel Moderator: Jason Schrieber, AICP, Stantec Panelist: Alex Argudin, CAPP, Miami Parking Authority; Brooke Nelson, Town of West Hartford, Connecticut; Matt Nelson, City of Sioux Falls, South Dakota Session Description: Complex downtowns regularly face parking scarcity in prime locations, yet ample vacancies nearby that cannot be unlocked. Pressure to build more supply runs against budgets and demand projections but remains relentless. Learn how municipalities and parking agencies have been forced to reconsider their supply approach, work with tighter margins, and partner with private operators. Discussion topics include political decision-making, overcoming public perceptions, unlocking shared supply, implementing pricing changes, making public realm trade-offs, co-development, and opportunities to incorporate emerging technologies in traditional parking operations.
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1:00 - 2:00 p.m. |
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Ignite Your Leadership Potential Presenter: LTC Oakland McCulloch U.S. Army, Retired, Your Leadership Legacy Session Description: Retired Lieutenant Colonel Oakland McCulloch has more than 40 years of leadership experience in combat, peacekeeping operations, disaster relief...and in the board room. His “Ignite Your Leadership Potential" talk and book are based on his wealth of knowledge and lessons learned during his career as a leader. Oak highlights leadership principles that will benefit today's leaders and inspire the leaders of tomorrow. There is NO discussion of theory in this talk. We will discuss what every leader can do every day to improve their leadership skills and abilities. We will examine what it takes to become the leader you were meant to be – a servant leader. Objectives:
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1:00 - 2:00 p.m. |
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MAPS: A Program Exploring Career Pathways to Increase Employee Satisfaction and Retention Presenters: Shayna Hodges, Julia Crooks, Tanya Chotejaruchaiya, University of Maryland, College Park Session Description: The Department of Transportation Services (DOTS) at the University of Maryland is a dynamic, essential campus resource that provides transportation and parking to the University of Maryland community. They have approximately 400 staff members, composed of students, full-time and part-time staff. After review and discussion with staff about providing more professional development opportunities and improving retention, the Employee Engagement Team designed the MAPS program (Mentoring, Advising/Coaching, Professional Development and Skill Building). Participants of this program, which is open to all staff who have been with the department for at least one year, regardless of employment status or unit, are grouped and form a learning cohort. The cohort then completes a six-month training program that consists of one-on-one coaching sessions with a certified career coach, monthly training focused on various themes around personal/professional development, monthly group meetings to engage in meaningful discussion around training topics, and dedicated time to work on career growth activities. The cohort participants have varied widely in backgrounds, job titles, units, and more. The MAPS team works diligently to make nontraditional employee schedules work with the program design, careful not to exclude hopeful participants, and they also work closely with supervisors to ensure buy-in and support for participating employees. Their program is relatively new, starting in 2023, and has been well received and attended. Cohort participants form a bond and have continued to check in with one another regarding their professional development goals. The department hopes that by supporting employees' interests and aspirations, it will demonstrate a commitment to retaining and maintaining a talented and motivated workforce. Objectives:
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2:30 - 3:30 p.m. |
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Mentorship in Action: Lessons for a Successful Mentorship Experience Moderator: Roamy Valera, CAPP Panelists: Mike Simmons, CEO, TEZ Technology; Maggie Vercoe, Executive Vice President of Customer Engagement, Tez Technology; Peter Lange, Chief Operating Officer and Senior Vice President, and Debbie Lollar, CAPP, Associate Vice President, Transportation Services, Texas A & M University, College Station Session Description: Mentorship is the vital process through which experienced individuals guide and support those less experienced in personal and professional development. It serves as a cornerstone for cultivating future leaders within organizations and can create strategic retention of valuable employees as well as be used in the rubric for succession planning. Effective mentorship fosters growth by providing guidance, feedback, and encouragement tailored to the mentee's needs and aspirations. This session engages three mentor/mentee pairings and examines how the relationships were born, how they developed, and how they have added value to both the lives and careers of both partners. We will hear from senior executives, directors, and C-Suite leaders about the power of mentorship and the impact that it has on those who have reached a pinnacle in their careers, as well as hearing from the leaders that they have mentored and how this program has benefitted the organization and has been used as a retention and succession planning tool. Objectives:
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6:00 – 7:30 p.m. |
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Game Night Mixer Join us for an evening of drinks, apps, and friendly competition with some of your favorite games. Come dressed in your favorite sports team apparel.
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Thursday, February 20, 2025
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7:00 - 8:00 a.m. |
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Yoga on the Beach
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9:00 - 10:00 a.m. |
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Equity-Minded Decision Making Presenter: Kenya Rutland, KJR Consulting Session Description: Developing an equity-minded organization requires a willingness and ability to implement initiatives that prioritize equity. Equity-minded leaders do not base their decisions on assumptions or stereotypes. They rely on research, evidence, and multiple input sources to guide decision-making. Objectives:
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10:30 - 11:30 a.m. |
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Paradigm-Inverting Operational Change Leadership Presenter: Perry H. Eggleston, Ramon Zavala; University of California, Davis Session Description: In 2021, UC Davis inverted the campus parking paradigm by introducing daily choice as its primary permitting system and limiting the issuance of long-term permits. At the time, this was an experiment in sustainability that removed the sunk costs of a long-term permit, allowing the parker to choose their daily fee level or not to park on campus at all. The University community overwhelmingly adopted daily choice fees, where over 90% of the campus community chose daily choice over the expense of a long-term permit. The community demanded we normalize this new system, which required inverting our operation to adjust for the unknown changes. The change process begins with the director communicating a vision to the department leadership team to collaborate on the goals and objectives for this significant change. Department leadership operationalizes the vision guided by those goals and objectives and shares the implementation plan with the broader internal team. Continual internal ideation refines the plan in preparation for external introduction. External stakeholder feedback introduces even more complexity to the change process, especially when the feedback is negative. As stakeholder concerns are addressed, leaders must remain flexible to make quick and informed adjustments. While this flexibility facilitates external adoption, it creates more internal complexities as micro-operational changes often happen very quickly. Normalization of significant operational change can take years. With the many adjustments made during the planning and implementation, leaders must remain focused on the effort's goals and objectives. That requires constant reminders to the internal team and external stakeholders when confronted with change proposals that veer too far from what must be accomplished. Maintaining focus is most important for the overall success of any change process. Objectives:
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10:30 - 11:30 a.m. |
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Thinking About How We Think: Becoming Stronger Leaders Through Metacognition Presenter: Mo McCanna, SHRM-CP, Modii Session Description: We often talk about what strong leaders "do" because it is tangible, or about what they "are" because we can see these characteristics in practice. Strong leaders are open minded, empathetic, transparent, accountable, adaptable and innovative, yet we may overlook the mental process it takes for someone to exemplify these qualities and that, even as adults, we can strengthen them. In this session about metacognition, we’ll learn how being aware of and regulating our thinking (and ego!) can help us develop the characteristics to become the best collaborator and leader we can be. We’ll share simple principles and valuable resources to rewire our brains from negative, threat-based and defensive responses to self-awareness, curiosity and seeing opportunity in every mistake, piece of feedback or difficult conversation. Be kinder to ourselves and others through introspection, and see culture, engagement and business outcomes improve because of it. Themes will be drawn from The Four Agreements, Crucial Conversations, and other meaningful resources and quotes. Objectives:
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Alejandra Argudin, CAPP CEO, Miami Parking Authority Alejandra “Alex” Argudin is the CEO of Miami Parking Authority (MPA). Alex is catalyzing the Authority’s transformation from a traditional parking organization to a forward-looking, multi-disciplinary entity. Under Alex’s stewardship, MPA embraces micro-mobility, fosters public-private partnerships, promotes digitalization and integration with smart-city technologies, and implements a corporate social responsibility program that engages diverse stakeholders. |
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Lazetta Rainey Braxton, MBA, CFP® Founder, Lazetta & Associates Lazetta is passionate about amplifying diversity, inclusion, equality and belonging in the financial planning profession, and does so through financial planning, public speaking, writing, consulting, and coaching. A sought-after financial expert, Lazetta delivers keynote presentations and workshops with both care and urgency that invite attendees to nurture and advance human capital. Through her consulting practice, Lazetta & Associates, she employs a “no fear, no shame zone” to help financial services firms nurture culturally aware and hospitable workplace environments that ignite innovation and allocate equity amongst their employees. |
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Tanya Chotejaruchaiya Talent Acquisition and Onboarding, University of Maryland, College Park Tanya, a dynamic talent acquisition and employee engagement professional, leads transformative initiatives as the Talent Acquisition and Onboarding Coordinator at the University of Maryland's Department of Transportation Services. In this capacity, she employs a strategic recruitment approach to identify top talent and designs comprehensive onboarding strategies. Dedicated to creating a continuous learning, development and engaging culture, she strives to provide opportunities for employees to thrive professionally. Tanya earned her Bachelor of Science from the University of Delaware's Lerner College of Business and Economics. |
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Julia Crooks Training and Development Manager, University of Maryland, College Park Julia Crooks serves as the Training and Development Manager at the University of Maryland's Department of Transportation Services (DOTS). Her primary responsibilities involve the conception and execution of learning, growth, and engagement initiatives for over 400 staff and students. Julia is passionate about building community and connection at the workplace. She possesses a Bachelor of Arts in American Studies and a Masters of Science in Management, from the University of Maryland and has extensive experience in nonprofit administration and adult learning. |
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Perry H. Eggleston, DPA, CAPP Executive Director, University of California, Davis Dr. Perry H Eggleston has over 30 years of experience in the Transportation and Mobility Industry, where placing rectangles in polygons all while trying to understand human parking behavior was fascinating. He worked for organizations in Kentucky, New Jersey, Texas, California, Ohio, and Arizona. He is now the Executive Director for UC Davis Transportation Services. Dr. Eggleston earned his Doctorate of Public Administration, his Master’s in Public Administration, and a Bachelor’s in Criminal Justice. |
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Shayna Hodges Associate Director of Organizational Development and Employee Engagement, University of Maryland, College Park Shayna Hodges is currently the Associate Director of Organizational Development and Employee Engagement for the University of Maryland’s Department of Transportation Services (DOTS). In this role, she provides overall supervision, leadership, and direction for the functions and responsibilities of organizational development, talent acquisition, onboarding, offboarding, student recruitment, training and professional development, coaching, overall employee engagement, and internal communications. Her leadership aims to create a positive and inclusive culture that fosters employee satisfaction, development, and retention. Shayna holds a Bachelor of Science degree in Communications from Salisbury University, and Master’s degrees in Higher Education Administration and Industrial/Organizational Psychology. Shayna is also a certified professional coach, accredited through the Co-Active Training Institute. |
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Anthony Huey, CSP® President, Communicate Clearly Anthony Huey, CSP®, is a highly rated international speaker who offers session attendees’ pragmatic communications tools, tips and techniques they can use immediately. Anthony has presented more than 3,500 paid communications workshops, seminars and speeches in his career, and was named a Certified Speaking Professional (CSP) by The National Speakers Association, an honor awarded to less than 12% of its speakers worldwide. Anthony’s 25-year career includes tenures as a news reporter and senior editor, crisis management specialist, media relations consultant and executive speech coach. He owns Reputation Management, LLC, one of the nation’s leading communications training and crisis consulting companies. His past client work includes a wide variety of advertising, public relations and communications initiatives for hundreds of trade associations, municipalities and companies, including Nike, Victoria’s Secret, Eli Lilly, Nationwide Insurance, The Kroger Company, Procter & Gamble, and many more. Anthony holds a bachelor’s degree in journalism from Ohio State University. |
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Peter Lange Chief Operating Officer and Senior Vice President, Texas A & M University, College Station Mr. Peter Lange was appointed as the Chief Operating Officer and Senior Vice President of Texas A&M University on July 8, 2024. He provides strategic leadership and oversight to operational units that support the teaching, research and outreach mission of Texas A&M with a focus on improving performance, collaborative effectiveness, cost containment and efficiency. Prior to serving in this role, Peter served as Associate Vice President of Transportation Services at Texas A&M. Over the course of more than two decades, he led one of the largest parking, transportation and fleet operations on any college campus in the country. Before joining Texas A&M in 2003, he served as an acting assistant director for Georgia Tech’s Parking and Transportation department in Atlanta, Georgia. He has a Bachelor of Arts in marketing from Georgia State University. |
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Debbie Lollar, CAPP Associate Vice President, Transportation Services, Texas A & M University, College Station Debbie Lollar joined Texas A&M University’s Transportation Services in 1998 and serves as associate vice president, overseeing parking, transit, and fleet operations. Lollar led Transportation Services’ efforts to develop its mobility master plan and strategic plan, which were completed in 2022 and are in the implementation phase. Debbie was a founding member of the board for the Center for Transportation Demand Management, serves on IPMI's Accredited Parking Organization board, served on IPMI’s Accessible Parking Coalition Advisory Council, and is treasurer for the Red River Chapter of the Association of Commuter Transportation. She earned IPMI’s CAPP designation and a Master of Science from Texas A&M University. |
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Mo McCanna, SHRM-CP HR & Business Manager, Modii Mo’s professional path has been far from straight and narrow! She is now Modii’s HR & Business Manager after careers in teaching, sustainable transportation and traffic safety advocacy and Big Tech. Her role combines this industry experience with a passion for serving a company’s most valuable asset, its people. Mo uses her strengths of Connectedness, Learner, Arranger, Relator and Empathy to support process improvement, coaching and culture-building to help create thriving businesses and great places to work. |
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LTC Oakland McCulloch U.S. Army, Retired, Your Leadership Legacy Retired Lieutenant Colonel Oakland McCulloch is an internationally recognized keynote speaker and the author of the 2021 release, “Your Leadership Legacy: Becoming the Leader You Were Meant to Be”. Both his leadership talk, and his book are based on his 40+ years of leadership experience in combat, peacekeeping operations, disaster relief operations and in the board room. Oak highlights principles that will benefit today’s leaders and inspire the leaders of tomorrow, in any profession and at any level of Leadership. |
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Brooke Nelson, MBA, BSIE Operations Manager, Town of West Hartford, Connecticut Brooke Nelson is the Operations Manager with the Department of Public Works at the Town of West Hartford, overseeing enterprise funds like municipal parking. With a background in engineering and business administration, she explores emerging technologies to tackle municipal challenges. The Town of West Hartford has long embraced public-private partnerships (P3), which Brooke finds increasingly relevant today, especially regarding housing, curbside management, and climate change. She holds an MBA from Indiana Wesleyan University and a BS in Industrial Engineering from Purdue University. Beyond her work, Brooke serves on the New England Parking and Transportation Council board and organizes educational seminars for municipalities. She's also an avid runner and food enthusiast. |
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Matt Nelson Public Parking & Utility Billing Manager, City of Sioux Falls, South Dakota Matt Nelson has served as the Public Parking Manager for the City of Sioux Falls for over 16 years, overseeing parking operations and, more recently, adding billing operations for the city's water system—both of which are enterprise funds. In this role, he ensures the efficient management of public resources while supporting urban development initiatives. A former engineer officer in the U.S. Army, Matt brings strong leadership and strategic planning skills to his work. He holds a bachelor's degree in history from Pacific Lutheran University and an MBA from Colorado Technical University. |
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Kenya J. Rutland Principal & Chief Enthusiasm Officer, KJR Consulting Kenya is a passionate and trustworthy consultant who increases the confidence, motivation, and performance of others. He is a persuasive facilitative leader who uses his keen business acumen to build commitment and accountability among staff at all levels of any organization. Kenya has 24 years of experience delivering results-oriented consulting and facilitation to a diverse client portfolio. He holds certifications in various learning and organizational development topics and continues to supplement these through his commitment to lifelong learning. He is also an avid golfer and a die-hard fan of the Yankees, 49ers, and Lakers. |
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Jason Schrieber, AICP Stantec Jason Schrieber, AICP, leads the Urban Mobility Group of Stantec’s Urban Places, a cross-cutting policy, planning, and design initiative focused on downtowns across North America. He has 30 years of planning experience and has focused on parking since becoming the City of Cambridge’s Traffic, Parking, and Transportation planning manager in 1999. From managing City on- and off-street regulatory and policy changes and establishing its Parking & Transportation Demand Management (PTDM) ordinance to working with land development proposals and establishing new zoning and licensing procedures, Jason built a comprehensive knowledge of all things parking, which he brought to Nelson\Nygaard in 2006 and Stantec in 2017. He has helped hundreds of communities, institutions, and developers rationalize their parking policies, regulations, facility designs, and technologies, with an emphasis on rationalizing efficient auto access and parking in the context of multi-modal downtowns. |
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Mike Simmons CEO, Tez Technology Mike is the Chairman and CEO of TEZ Technology based in Plano, TX. Prior to his work at TEZ, Mike co-founded T2 Systems in 1994 and led the company in the role of president, CEO, and Chairman, growing the company to 325 people and $60+ million in revenue when the company was acquired by Thoma Bravo in 2016. Mike recently received the IPMI Lifetime Achievement Award for his more than years of work with multiple organizations building and deploying widely-used technology solutions in the parking industry. He is the board chair of the Central Indiana Community Foundation (CICF) which is a $1.3B community foundation that philanthropically invests in the central Indiana region. He also was an IPMI board member for eight years. |
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Roamy Valera, CAPP President, Automotus, Inc. Roamy Valera is a recognized leader driving innovation in the parking and mobility industry. As past chair of the International Parking and Mobility board, he championed Mobility as a Service (MaaS) and has dedicated his career to streamlining the "first and last mile" journey for users. His leadership extends beyond his current and past roles, as he also helps cities tackle the challenges of increased commercial vehicle activity through innovative curb management and climate-tech solutions. Roamy firmly believes in the power of mentorship to shape the future of organizations and is passionate about developing the next generation of leaders. |
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Maggie Vercoe Executive Vice President of Customer Engagement, Tez Technology Maggie Vercoe is a highly accomplished professional with 30 years of dedicated experience in the parking industry. She has expertise in a range of critical functions, including account management, customer support, training, and marketing. Maggie started her career at the University of Wisconsin, Milwaukee. She joined T2 Systems in 1999, assuming diverse roles all focused on customer experience. She founded and led T2’s DEI Committee, facilitating critical discussions and actions that ensure equity for all, and is a participating member in several women’s organizations in parking, wholly supporting their mission to provide women opportunity, education, and career development in the parking, mobility, and technology industries. She is now serving as the EVP of Customer Engagement with Tez Technology where she will work closely with the account management and marketing functions. |
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Ramon Zavala University of California, Davis Ramon Zavala has served UC Davis’ Transportation Demand Manager since 2017 and prior to that held a similar position at UC Irvine, his alma mater. As a League of American Bicyclists certified instructor, Ramon’s passion is in transportation infrastructure and law and transitioning people away from drive-alone commutes. He’s such an advocate for the car-light life that he’s never had a driver’s license. |
ONE OCEAN RESORT & SPA
1 Ocean Blvd
Atlantic Beach, Florida 32233
Reservation Link: 2025 IPMI Leadership Summit
A block of guestrooms has been reserved at the negotiated rate of $214.00 per night single/double plus a $20.00 a night resort fee. This special rate is offered until January 27, 2025, or until the room block sells out. After this date, rooms are subject to availability at published rates and must be made by contacting the hotel directly.
Make reservations early, as rooms tend to sell out quickly. Call the hotel directly at 1.904.249.7402 to make a reservation or reserve your room online here. Be sure to mention International Parking & Mobility Institute to receive the Leadership Summit rate.
IPMI will not reach out to solicit rooms. If you are contacted by a third-party company regarding hotel reservations, please ignore it and delete the message to avoid fraudulent scams.
Answer Bar- Ask the Experts
Get hip to what’s on the horizon in parking and mobility. Meet with experts to get the latest industry information and expertise on subjects like electric vehicles, planning and design, accessibility needs, curb management, and technology innovation.
EXPERTS:
Game Night Bingo Sponsor
Join the fun! Sign up to be a Bingo Sponsor. The bingo sponsorship will feature 10 co-sponsoring companies whose logos will be placed on each bingo card.
Event Notebook
Your logo will be at the top of everyone’s list as they jot down notes on these event notepads. Sponsor may provide pens to be used.