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Being a Superhero in Your City

Description: Whether it’s Superman, Spiderman, or Wonder Woman, everyone loves a superhero. Hear how you can raise the bar in your city or operations by improving your parking organization. Operate in a way that an administration looks for ways to keep you and not reasons to keep you; you have the (super)power to promote your parking product!


  • Best practices to improve operations in a municipality, with a focus on working with contractors.
  • Key Performance Indicators (KPI’s) and how to use them to determine improvements or adjustments to operations.
  • Ways to improve operations, staff morale, corporate and citizen relations, and your organization as a whole.


Tiffany Peebles serves as Director of the Parking Authority of River City, Inc. (PARC) in Louisville, KY. Tiffany’s focus is on emphasizing technology, innovation and creative thinking in their parking operations. While providing oversight for internal and contracted staff, she prides herself in ensuring superior customer service and changing the overall perception of parking and its value in a city as an economic engine, contributing over $100M to their growing city.

Thomas Leathers, CAPP, serves as Parking Administrator for the City of Durham, N.C. Thomas has over 25 years of parking management, transit and economic development experience. He managed economic development projects for the City of Durham; parking and transit operations at American University and served as the Deputy General Manager of MetroAccess by Murray’s Transportation. As the Parking Division Administrator, he provides senior leadership, expertise, and management for parking operations, services, facilities, and programs.

Member Price: $25