Using Social Listening to Improve Your Customer Service

Description:

Digital marketing is now a required element of good business. Learn to use social listening to analyze your organization’s digital footprint and social media presence. Provide responsive and timely campaigns that meet the needs of your target audience and help your organization do business better.

Objectives:

• Recognize the need for digital marketing.
• Learn how to use social media to identify customer needs.
• Examine which digital media channels best connect you with your target audience.

Presenter:

Melonie Curry, Communications Manager, ParkHouston, has developed customer educational materials for ParkHouston that share parking tips to educate the public and make parking easy and convenient. She manages ParkHouston’s social media and website and recently completed a digital marketing certification from Cornell University. She served on the Texas Parking and Transportation Association’s Host Committee and helps manage social media. She is a member of the Social Media Advisory and Research Taskforce (SMART) and works on the Cultural Change Coalition to improve department collaboration in the City of Houston.