2024 Leadership Summit 

Wednesday, February 28, 2024

Keynote Presentation: 9:00 - 10:00 a.m.

Active Allyship: Supporting Equity at Work 

Presenter: Emilie Aries, SPHR, Founder & CEO, Bossed Up 

Join author, podcaster, and Founder & CEO Emilie Aries, SPHR, for an interactive workshop that breaks down practical strategies to build equitable, inclusive workplaces.  Attendees will learn:

• How to identify and interrupt microaggressions at work.   
• How to amplify underrepresented voices and share in emotional labor.
• How to practice inclusive leadership that drives performance.

Concurrent Sessions: 10:15 – 11:15 a.m.

Driving Improved Mental Health in the Workplace

Presenter: Andi Campbell, President, WellSpark Health

Addressing the topic of mental health continues to present a significant challenge for parking leaders. In this session, we will discuss where mental health fits in the wellness and wellbeing continuum and how leaders can more effectively help themselves and others. Expect to leave with a fresh perspective and a list of actionable ways to drive improved mental health at work. Attendees will: 

Dysfunction Junction: What's our Malfunction? 

Presenter: Cindy Campbell, International Parking & Mobility Institute

Offers 1 CAPP Point

Team dysfunction can be the Achilles heel of any organization. Some common indicators of a broken team include employees being unmotivated or unwilling to collaborate, the inability to complete projects on time, overall job dissatisfaction, and high employee turnover. Building and maintaining cohesive teams requires courage, discipline, and individual commitment. While team health is difficult to measure or quantify, it can determine the success of our collective efforts. It can also propel us to achieve great things – accomplishing tasks in less time, improved organizational reputation, greater individual job satisfaction, and reduced employee turnover. In this session, we will discuss some of the symptoms of a broken team and the steps we can take to encourage open communication, healthy conflict resolution, and modeling the behaviors we want our team members to emulate.    Attendees will:

• Review the characteristics of a broken team.
• Examine the warning signs of impending team failure (and ways to address it).
• Review the qualities of a functional team.
• Discuss the importance of honesty, recognition, and feedback.

Concurrent Sessions: 1:00 – 2:00 p.m.

The Power of Parking and Social Media

Presenter: Meagan Camp, Owner, The Modern Take

Offers 1 CAPP Point

Social media for business is here to stay. After 25 years of creating a place for customers to connect with companies, the rapid integration of customer experience, new technologies, and platforms makes social media the most influential way to manage and protect your brand. Meagan Camp, owner and chief digital strategist of The Modern Take, will walk you through the current state of social media for business and help you align your business goals to the right platforms. Attendees will:

• Understand the trends and audiences of the top five social media platforms.
• Take a look at emerging platforms that are dictating user trends.
• Learn about the proper organization of a social media marketing team internally and externally.
• Define the next leap of customer experiences with AI integration into social media.
• Hear use cases from companies that have redefined their social media management.

Measure What Matters – The Power of Contemporary Goal Setting  

Presenter: Casey Jones, CAPP, PMP, FLASH

Offers 1 CAPP Point

Aside from cultivating the appropriate workplace culture, there is nothing more important for leaders than ensuring that their organizations are pointing in the right direction.  But the needle rarely points in the exact same direction for very long as external forces, opportunities and threats change the landscape and force constant yet strategic change. What tools exist to help leaders ensure their organizations move down the right path and know which fork to take next? Some organizations use Key Performance Indicators which provide the laser-focused metrics needed to monitor performance with precision.  But high performing organizations likely need something more.

In this session we’ll look at the objective and key results framework established by legendary venture capitalist John Doerr in Measure What Matters which details how Intel, Google, the Gates Foundation and other successful organizations stay on track and adjust when necessary.  This method, known as Objectives and Key Results (OKR), fuel goal setting, engagement, and alignment within your team, while KPIs provide the laser-focused metrics needed to monitor performance with precision.  OKRs provide a more powerful tool than KPIs and have proven to be the preferred way high performing organizations set, track and update ambitious, measurable and time-bound goals. Attendees will:

• State the value and purpose of OKRs, identify what an OKR is and what makes a good OKR.
• Gain familiarity with Conversations, Feedback and Rewards (CFR) how they support OKRs and how and why they are important.
• Explore real-world examples of OKRs and CFRs in action to better understand how best to implement effective goal setting for their organizations.

Expert Panel Discussion 

2:30 - 3:30 p.m. 

Electrification, Workforce Development, and New Industry Opportunities 

How can we proactively build and foster professional development and upskilling opportunities for our teams to develop a more flexible and resilient workforce? How can we take advantage of new opportunities in transportation electrification and other industry trends to operate more effectively?  Find out how these leaders and organizations are leading the way to recruit, retain, and upskill staff who provide the requisite skills needed for parking operations as well as support evolving programs in mobility and new technology, including the new demands at the curb for mobility options and EVSE. Join us and explore how to move beyond the basics and transform your organization from the inside out.

• Discuss the changing skill sets needed for parking, transportation, and mobility teams to proactively plan for technology and infrastructure changes in operations, including EVSE implementation and maintenance. 
• Assess how new trends in technology will impact your team and operations, including retention, recruitment, and training needs to support changes at the curb, in parking facilities, and all mobility modes.
• Examine programs, pilots, and policies developed and supported by these leaders in their operations, gaining real-world experience that can be applied to similar operations, owners, and management teams. 

Panelists: 

Melinda Alonzo, CAPP, Parking & Transit Services, Arizona State University 

Debbie Lollar, CAPP, Transportation Services, Texas A&M University

Vanessa Solesbee, CAPP, CCTM, Town of Estes Park, Colorado

S. Maria Tamayo-Soto, CAPP, MBA, City of Las Vegas

Moderator: Dwayne R. Norris, Soulful Synergy, LLC

4:15 - 5:15 p.m.

Allyship & Equity Town Hall

Moderator: Gary A. Means, CAPP

Topics related to diversity, equity, and inclusion are top of mind for leaders in the parking and mobility industry. Join the members of IPMI’s Allyship & Equity Advisory Group for an important, interactive discussion on how our industry is implementing programs to increase representation and equity. Advisory Group members will update attendees on IPMI’s efforts to create awareness, education, and resources for our members, and will guide the discussion on the most pressing issues facing our community in terms of equity and inclusion. Attendees will have the opportunity to submit their questions in advance of the session as well as having the chance to pose them live. This session offers a unique opportunity to learn how greater inclusion can benefit your organization, your employees, and the community that you serve.

Thursday, February 29, 2024

9:00 - 10:00 a.m.

Active Allyship: How Pronouns and Behavior Build Belonging

Presenter: Kat Kibben, CEO, Three Ears Media

Offers 1 CAPP Point

No one can thrive in a workplace where they don’t feel safe. Even in supportive company cultures, many transgender and gender non-conforming people still question their safety as they come out over and over to new teammates. The fear stops them from achieving their biggest goals. Building belonging helps companies and careers grow by allowing highly creative, talented people to work in a culture where anyone can have an impact. You'll learn how you build that belonging with actions during this session. People who have attended this session with non-binary, LGBTQIA+ speaker Katrina Kibben have said it helped them understand what pronouns mean to people and how to be a better ally by listening to real experiences.  Attendees will leave this session with stories and actions they can take to be active allies:  

• Learn what pronouns are and what they mean. 
• Tips for practicing pronouns when you get them wrong. 
• Find ways to be an active ally at work and in your community. 

10:30 - 11:30 a.m.

Modern Management: It's Not That Complicated

Presenter: John McCormick, Vice President & Managing Director, StructureCare

Offers 1 CAPP Point

Today’s workforce is arguably the most diverse, spanning many generations, cultures, backgrounds, and experiences. But managing today doesn’t need to be complicated. John will explore how business leaders can positively impact the entire employment experience and meet the needs of a diverse workforce who are searching for engagement, development, and meaning in their careers. Because, at the end of the day, there are more commonalities than differences across our workforces. Attendees will:

• Recognize the importance of building strong relationships with your team.
• Explore how to create increased and continued engagement of your team.
• Discuss John’s career philosophy’s guiding principles and how they can benefit your organization.
• Illustrate how leadership traits, and philosophies can make people feel valued. 

10:30 - 11:30 a.m.

Respect for People Using Continuous Improvement

Presenter: Bridgette Brady, XCC, Sr. Director of Transportation and Delivery Services, Cornell University 

Offers 1 CAPP Point

Surveys suggest present day workforces are fatigued, overworked and desire development of skills – most people want to do well at meaningful work.  In the place of blaming resource constraints, adoption of a continuous improvement (CI) culture could mitigate wasteful work and create efficiencies – doing the same job smarter and providing time for meaningful activity.  With all the positives in a continuous improvement culture for the workforce, why is it so resisted by those performing the work?  This session will explore fear-based resistance and potential strategies towards implementing a CI culture with respect for people.  

• Discuss how teams can review and assess their programs to develop CI goals and benchmarks
• Share best practices for CI programs that can set your team up for success
• Explore how different strategies can overcome resistance to these practices while encouraging respect and collaboration on teams