2024 Leadership Summit 

Wednesday, February 28

9:00 - 10:00 a.m.

Keynote Presentation: Active Allyship: Supporting Equity at Work 

Presenter: Emilie Aries, SPHR, Founder & CEO, Bossed Up 

Join author, podcaster, and Founder & CEO Emilie Aries, SPHR, for an interactive workshop that breaks down practical strategies to build equitable, inclusive workplaces.  Attendees will learn:

  • How to identify and interrupt microaggressions at work.   
  • How to amplify underrepresented voices and share in emotional labor.
  • How to practice inclusive leadership that drives performance.

Concurrent Sessions

10:15 – 11:15 a.m.

Driving Improved Mental Health in the Workplace
Presenter: Andi Campbell, President, WellSpark Health

Addressing the topic of mental health continues to present a significant challenge for parking leaders. In this session, we will discuss where mental health fits in the wellness and wellbeing continuum and how leaders can more effectively help themselves and others. Expect to leave with a fresh perspective and a list of actionable ways to drive improved mental health at work. Attendees will: 

  • Learn how the definition of mental health is changing for employers. 

  • Make the connection between improved mental health and improved business results. 

  • List ways employers (and leaders) can enhance wellness programs to address common mental health concerns from employees. 

  • Understand how to implement leadership actions that improve well-being for self and others. 

Dysfunction Junction: What's our Malfunction? 
Presenter: Cindy Campbell, International Parking & Mobility Institute
Offers 1 CAPP Point

Team dysfunction can be the Achilles heel of any organization. Some common indicators of a broken team include employees being unmotivated or unwilling to collaborate, the inability to complete projects on time, overall job dissatisfaction, and high employee turnover. Building and maintaining cohesive teams requires courage, discipline, and individual commitment. While team health is difficult to measure or quantify, it can determine the success of our collective efforts. It can also propel us to achieve great things – accomplishing tasks in less time, improved organizational reputation, greater individual job satisfaction, and reduced employee turnover. In this session, we will discuss some of the symptoms of a broken team and the steps we can take to encourage open communication, healthy conflict resolution, and modeling the behaviors we want our team members to emulate.    Attendees will:

  • Review the characteristics of a broken team.
  • Examine the warning signs of impending team failure (and ways to address it).
  • Review the qualities of a functional team.
  • Discuss the importance of honesty, recognition, and feedback.

Concurrent Sessions

1:00 – 2:00 p.m.

The Power of Parking and Social Media
Presented by: Meagan Camp, Owner, The Modern Take
Offers 1 CAPP Point

Social media for business is here to stay. After 25 years of creating a place for customers to connect with companies, the rapid integration of customer experience, new technologies, and platforms makes social media the most influential way to manage and protect your brand. Meagan Camp, owner and chief digital strategist of The Modern Take, will walk you through the current state of social media for business and help you align your business goals to the right platforms. Attendees will:

  • Understand the trends and audiences of the top five social media platforms.
  • Take a look at emerging platforms that are dictating user trends.
  • Learn about the proper organization of a social media marketing team internally and externally.
  • Define the next leap of customer experiences with AI integration into social media.
  • Hear use cases from companies that have redefined their social media management.
Measure What Matters – The Power of Contemporary Goal Setting  
Presenter: Casey Jones, CAPP, PMP, FLASH
Offers 1 CAPP Point

Aside from cultivating the appropriate workplace culture, there is nothing more important for leaders than ensuring that their organizations are pointing in the right direction.  But the needle rarely points in the exact same direction for very long as external forces, opportunities and threats change the landscape and force constant yet strategic change. What tools exist to help leaders ensure their organizations move down the right path and know which fork to take next? Some organizations use Key Performance Indicators which provide the laser-focused metrics needed to monitor performance with precision.  But high performing organizations likely need something more.

In this session we’ll look at the objective and key results framework established by legendary venture capitalist John Doerr in Measure What Matters which details how Intel, Google, the Gates Foundation and other successful organizations stay on track and adjust when necessary.  This method, known as Objectives and Key Results (OKR), fuel goal setting, engagement, and alignment within your team, while KPIs provide the laser-focused metrics needed to monitor performance with precision.  OKRs provide a more powerful tool than KPIs and have proven to be the preferred way high performing organizations set, track and update ambitious, measurable and time-bound goals. Attendees will:

  • State the value and purpose of OKRs, identify what an OKR is and what makes a good OKR.
  • Gain familiarity with Conversations, Feedback and Rewards (CFR) how they support OKRs and how and why they are important.
  • Explore real-world examples of OKRs and CFRs in action to better understand how best to implement effective goal setting for their organizations.

2:30 - 3:30 p.m. to be announced 

Thursday, February 29, 2024

9:00 - 10:00 a.m.

Active Allyship: How Pronouns and Behavior Build Belonging
Presenter: Kat Kibbens, CEO, Three Ears Media
Offers 1 CAPP Point

No one can thrive in a workplace where they don’t feel safe. Even in supportive company cultures, many transgender and gender non-conforming people still question their safety as they come out over and over to new teammates. The fear stops them from achieving their biggest goals. Building belonging helps companies and careers grow by allowing highly creative, talented people to work in a culture where anyone can have an impact. You'll learn how you build that belonging with actions during this session. People who have attended this session with non-binary, LGBTQIA+ speaker Katrina Kibben have said it helped them understand what pronouns mean to people and how to be a better ally by listening to real experiences.  Attendees will leave this session with stories and actions they can take to be active allies for people in the LGBTQIA+ community:  

  • Learn what pronouns are and what they mean. 
  • Tips for practicing pronouns when you get them wrong. 
  • Find ways to be an active ally at work and in your community. 

10:30 - 11:30 a.m.

Expert Panel Discussion: Electrification, Workforce Development, and New Industry Opportunities 

How can we proactively build and foster professional development and upskilling opportunities for our teams to develop a more flexible and resilient workforce? How can we take advantage of new opportunities in transportation electrification and other industry trends to operate more effectively?  

Find out how these organizations are leading the way to recruit, retain, and upskill staff who provide the requisite skills needed for parking operations as well as support evolving programs in mobility and new technology, including the new demands at the curb for mobility options and EVSE. 

Join us and explore how to move beyond the basics and transform your organization from the inside out. 

Moderator: Dwayne R. Norris is the Co-Founder & COO of Soulful Synergy, LLC.

Through his work, Dwayne seeks to address systemic issues that affect disadvantaged communities by providing transformational services, designed to improve lives and create long-term, sustainable development. As Soulful Synergy COO, Dwayne is responsible for overseeing day-to-day operations, developing strategic partnerships and working with stakeholders to design programs that create impact in our community. Dwayne aids in the design of curated curricula for career advancement that encompass classroom training, hands-on vocational training, communication and soft skills training, financial literacy training, covered resume writing, and assistance with job placement and career advancement. Dwayne manages large-scale workforce development programs for government and privately funded institutions; engages community partners across the state of New York to re-design and implement training programs that have succeeded in training more than 6,000 people for careers in the green construction industry, clean energy industry, and security industry to name a few.