Sarah Becherer
Senior Vice President, Marketing
Ocra
Member
Original Join Date: 2021
Professional Bio
Sarah started in parking in 2017 leading B2B marketing at SpotHero. She joined the Ocra team in 2020 as a consultant, executing its rebrand, and then full time in 2022. She brings 16+ years of experience in demand generation and brand awareness for high-growth B2B tech companies. She leads all marketing initiatives that increase footprint and fuel pipeline for Ocra. She is on the Women In Parking Advisory Committee and is one of the founders of The Parketing Collective – the industry's first community for unparalleled parking marketers.
Organization
Parent: Ocra
1641 Lincoln Boulevard apt 304 Santa Monica, CA 90404-3733 United States
Division/Department
Marketing
Biography and Areas of Interest
Sarah has 15 years of experience in building and growing marketing programs for B2B technology companies in e-commerce, parking, proptech, and more. Her professional interests include growth strategy, customer acquisition and retention, content, branding, and thought leadership. Outside of "parketing", Sarah enjoys traveling, studying languages, making homemade pasta, and accumulating tattoos by her favorite artists.