Joanna Rustin

VP Marketing

WeDriveU, Inc.

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Professional Bio

As VP of Marketing for National Express North America and WeDriveU, a National Express company, Joanna leads strategy, demand generation, branding, thought leadership, digital and event programs. She has over 20 years of experience building high-growth brands, including 14 years with mobility leaders. She is a proud member of IPMI and serves as Chair for the Association for Commuter Transportation's Shuttle Council. Joanna has previously contributed to the formation of numerous conferences and supporting digital platforms, including the Invent Your Future Conference for Women, Dare 2B Digital STEAM conference for young women, and the Indiana Governor's Conference for Women. She also founded Dimensions magazine for the Professional BusinessWomen of California conference. Prior to joining National Express as VP of Marketing in 2021, she helped launch WeDriveU’s strategic partnerships, a new corporate brand and online presence. Joanna previously consulted for B2B and B2C clients and held marketing communications, media and analyst relations roles at private and public companies including Zaplet, Hyperion and Arbor Software. She holds a Bachelor of Science in Business Administration (Management) from San Diego State University.


Parent: WeDriveU, Inc.

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National Express North America

2022-2024 IPMI Volunteer

Conference Program Task Force