Laura Lierz, CAPP


Vice President Municipal & Educational Services

Reimagined Parking

Organizational Membership

Contact information may be available to logged in members.
Photo of Laura Lierz, CAPP

Professional Bio

Laura joined Reimagined Parking in 2019 as Vice President Municipal & Educational Services to exclusively serve the company’s public-sector clients. Laura has more than 30 years of experience in the parking industry and has acted in a variety of professional capacities.
Laura began her parking industry career as an event attendant at the University of Colorado Boulder. She went on to manage events and enforcement, special projects, and summer conference sales, and support the parking management system. She transitioned to the private sector, where she spent the next 19.5 years at T2 Systems in multiple roles, including support, account management, business development, and operations. Under operations, Laura developed and managed the lead generation and product consultant teams. Laura transitioned to Cale America in 2015, where she was responsible for account management and business development. Laura is frequently associated with providing organizations with analyses of their current parking operations and demonstrating products, services, and how to improve efficiencies and ROI.
Laura is a founding member of NWPA (now known as PIPTA) and currently serves as PIPTA Vice-Chair. Laura has a passion for parking and has presented on a variety of topics at IPMI and state and regional associations.


Parent: Reimagined Parking

Photo of Laura Lierz, CAPP


University of Colorado Boulder 1995

Economics, Minor in Computer Science

UVA School of Continuing & Professional Studies 2014


Volunteer Work

PIPTA Board of Directors, University of Tennessee Swim & Dive Parent Booster Club

Products & Services

Access and Revenue Control System, Automated Parking Systems, Citations, Commercial Operations, Curb Management, Data Analytics, Enforcement, Facility Management Systems (FMS), Meters, On-Street Management, Pay by Cell, Pay Stations

APO Site Reviewer

Current through 12/31/25


Specialty Parking Vertical

2022-2024 IPMI Volunteer

P&M Focus Group, Technology Committee